I decided to come up with a brand for my main singer Nick, which I will be able to use for a variety of means. I can start by including this on the artists website, based on my research a groups or some artists tend to use their own branding to make their websites and labels more unique.
Also when it comes to me producing a line of merchandise I then have an available ‘logo’ that is not only noticeable, but more effective than just using the artists name. Another area in which I can use this is my digipak, on the CD for example.
Furthermore, I based my simplistic, yet stylish and fashionable icon off other artists and clothing lines of a similar genre/background to that of my artist.